Internet des comportements

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Internet of Behaviors

The Internet of Behaviors (IoB) is an area of research and development (R&D) that seeks to understand how, when and why humans use technology to make purchasing decisions. IoB combines three fields of study: behavioral science, edge analytics and the Internet of Things (IoT).

IoB platforms are designed to gather, aggregate and analyze data generated from a wide variety of sources, including household digital devices, wearable computers and human online activities. The data is then analyzed in terms of behavioral psychology to look for patterns that can be used by marketing and sales teams to influence future consumer behavior.

Source : techopedia