Behavior informatics

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Behavior informatics

Behavior informatics (BI) is the informatics of behaviors so as to obtain behavior intelligence and behavior insights.[1]

Different from applied behavior analysis [2] from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model, represent, analyze, and manage behaviors of individuals, groups and/or organizations [1].

BI is built on classic study of behavioral science,[3] including behavior modeling, applied behavior analysis, behavior analysis, behavioral economics, and organizational behavior. Typical BI tasks consist of individual and group behavior formation, representation,[4] computational modeling,[5] analysis,[6] learning,[7] simulation,[8] and understanding of behavior impact, utility, non-occurring behaviors etc. for behavior intervention and management.