Marketing de l'intelligence artificielle

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Artificial Intelligence Marketing

AIM

Artificial intelligence marketing (AIM) refers to the automation of gathering and interpreting customer insights for decisions made on behalf of an algorithm or machine learning engines for the purpose of marketing efficiency.

Set to disrupt a number of industries, artificial intelligence is already revolutionizing the way businesses activate their data.

Here are some examples:

Artificial Intelligence for Analytics – Recommends what content variations perform better for what segments based on all available customer data.

Artificial Intelligence for Paid Media – Replaces manual targeting, creative work, and campaign bidding to automated AI-powered targeting, with smart creative and bidding.

Artificial Intelligence for Recommendation Engines – Delivers AI-powered content or product recommendations which automatically analyze user behavior across touchpoints, recommending items based on all available data.

Source : dynamicyield.com