Modèle uplift
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Uplift Model
A type of predictive model that predicts the influence on an individual’s behavior that results from applying one treatment over another. Synonyms include: differential response, impact, incremental impact, incremental lift, incremental response, net lift, net response, persuasion, true lift, or true response model.
The uplift score output by and uplift model answers the question, “How much more likely is this treatment to generate the desired outcome than the alternative treatment?” For more information, see the article Personalization Is Back: How to Drive Influence by Crunching Numbers (which includes links for further reading at the end), Chapter 7 of Predictive Analytics, and, for more technical citations, the Notes corresponding to that chapter, which may be downloaded as a PDF at www.PredictiveNotes.com.
Contributeurs: Imane Meziani, wiki
