Analyse du panier de marché

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Market Basket Analysis

Market Basket Analysis (also called as MBA) is a widely used technique among the Marketers to identify the best possible combinatory of the products or services which are frequently bought by the customers. This is also called product association analysis.Association analysis mostly done based on an algorithm named “Apriori Algorithm”. The Outcome of this analysis is called association rules. Marketers use these rules to strategize their recommendations. When two or more products are purchased, Market Basket Analysis is done to check whether the purchase of one product increases the likelihood of the purchase of other products. This knowledge is a tool for the marketers to bundle the products or strategize a product cross sell to a customer.

Source : analyticsvidhya.com