Activation des données

Définition

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Français

Activation des données

Anglais

Data Activation

Not just a buzzword, data activation refers to a brand’s ability to not only collect, store, categorize, and analyze customer data, but also to be able to act upon this data in real-time, in order to take the smartest possible marketing decisions and influence users with custom tailored messages, based on all available data.

Source : dynamicyield