« Gestion de la relation client » : différence entre les versions

Version du 21 mai 2021 à 16:31

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gestion de la relation client

customer relationship management

CRM

Source : Wikipedia Machine Learning

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 == Français ==
-''' XXXXXXXXX '''
+'''gestion de la relation client'''
 == Anglais ==
-''' Customer relationship management '''
+'''customer relationship management'''
 '''CRM'''
-Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers. It is one of many different approaches that allow a company to manage and analyse its own interactions with its past, current and potential customers.[1] It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.[2]
-One important aspect of the CRM approach is the systems of CRM compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[3] Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater for their needs.
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