Activation des données
en construction
Définition
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Activation des données
Anglais
Data Activation
Not just a buzzword, data activation refers to a brand’s ability to not only collect, store, categorize, and analyze customer data, but also to be able to act upon this data in real-time, in order to take the smartest possible marketing decisions and influence users with custom tailored messages, based on all available data.
Contributeurs: Imane Meziani, wiki
